Reimagining master data as the foundation for enterprise AI
Master data as the foundation for AI: SAP Business Data CloudSAP Business Data CloudSAP's umbrella over the data estate: installed intelligent content and data products, a governed catalog they are published through, and a path out to SAP Databricks.sap official, btp unifying, governing and delivering master data as reusable data products, the cataloguing and lineageCataloguing and lineageFinding what data exists across the estate and what it promises — catalogs and data products, the contract a consumer can rely on, where a field came from, and what a column actually contains once you profile it. The question asked before modelling starts and again when somebody asks where a number came from.SAP and community, unassessed concern, for analytics, autonomous applications and AI that share one business context. The abstract names no component of Business Data Cloud and no master data product, and Reltio, the co-presenter's company, is not named in it. A TechEd 2026 session (Tuesday 27 October, Berlin), presented by Arne Ludwig and Sriraj Rajaram, written here from SAP's abstract; the recording is not yet published.
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